ლოიალობის პროგრამების გავლენა მომხმარებლის ქცევაზე

Implementation of loyalty programs for companies operating in the market economy has become a major step forward for them. Since global competition in the world is growing, the significant challenge for companies is to attract consumers and maintain them for a long time. The business should be focused on earning profit, first and foremost, to satisfy its customers. The 21st century has had significant impacts on the activities of commercial banks. Offering a standard banking service to the customer is not enough. Commercial banks should try to offer a service that will satisfy its customer satisfaction. Banks are aware that finding a new customer is much more expensive than retaining the existing ones. In addition, studies have shown that loyalty programs offered by the companies are encouraging to attract new consumers.