სოციალური რეკლამა თანამედროვე ქართულ სატელევიზიო მედიაში

Social well-being is a great concept and is determined by similar characteristics for the full
majority of human beings. These are: A peaceful country, stable income, perspective for
growth/development, healthy Family and so on, but behind this "Agreed" position, willingly or
unwillingly we do not acknowledge the factors, which change our lives to the worse.
A Filthy environment, dirty entrances, homeless children, car-accidents, drug usage, prostitution,
homophobia and other characteristics of the sick society have become a part of our lives.
And how possible is it to change someone’s way of thinking and then their actions, when a cold
attitude is already embedded in themselves?
At first glance the complicated question has a simple answer: The effect of the media over our
society, is as big, as the society's effect on the media.
The research on this "enchanted" loop could go on forever, but now we shall turn our attention to
the "Noble" kind of advertisement - The Social Advertisement.
The present Master's work consists of two parts. The narrative is a study of the location and
importance of social advertising on our media market.
In annexes, along with other information, the reader will be familiarized with the copyright
project, the budget and the director’s script of social advertisement.
Thesis is prepared to obtain the master’s academic degree.