Repository logo
  • English
  • ქართული
  • Log In
    New user? Click here to register.Have you forgotten your password?
Repository logo
  • English
  • ქართული
  • Log In
    New user? Click here to register.Have you forgotten your password?
  1. Home
  2. Universities
  3. Ivane Javakhishvili Tbilisi State University
  4. Faculties
  5. Faculty of Economics and Business
  6. Dissertations and Master Theses
  7. Marketing research of consumers attitude towards fast delivery service on the example of Tbilisi
 
  • Details
Options

Marketing research of consumers attitude towards fast delivery service on the example of Tbilisi

Date Issued
2020
Author(s)
Kadaria, Diana  
Advisor(s)
სეთური, მაია  
Institution
Ivane Javakhishvili Tbilisi State University  
Faculty
Faculty of Economics and Business  
Publisher
Ivane Javakhishvili Tbilisi State University  
URI
https://openscience.ge/handle/1/2465
Abstract
The service sector is one of the fastest growing industries in the world. It is of great importance in meeting the diverse needs of consumers. Technological shifts and digitalization processes in the world have led to changes in people's daily lives and consumer behavior. A significant portion of consumers are increasingly trying to spend less time and energy on daily routine shopping. Part of the population is out of the habit to queuing to buy the desired product, going a long way to get services. The change in consumer behavior has led to an increase in the number of fast delivery companies in both the international and Georgian markets. Demand for this type of service has further increased in the context of the coronavirus pandemic. There is a significant demand for this type of service in Georgia.
The master's thesis deals with the study and analysis of the attitude of consumers towards the fast delivery service on the example of Tbilisi. The aim of the study is to identify problems in this area, as well as to study consumer attitudes and awareness about this service. The paper discusses the origin of the fast delivery service, a historical overview. Then, the companies' presence in the Georgian market and the stages of entering the market are discussed.
Subjects

სწრაფი მიტანის სერვის...

მარკეტინგული კვლევა

Degree Name
Master of Business Administration
Degree Discipline
ბიზნესის ადმინისტრირება (Business Administration)
File(s)
Loading...
Thumbnail Image
Name

Diana Kadaria Samagistro.pdf

Description
სწრაფი მიტანის სერვისის მიმართ მომხმარებელთა დამოკიდებულების მარკეტინგული კვლევა (თბილისის მაგალითზე)
Size

2.08 MB

Format

Adobe PDF

Checksum

(MD5):eb49e468c46bb76dbdafad72930e12c8

Communities & Collections Research Outputs Fundings & Projects People
  • Cookie settings
  • Privacy policy
  • Contact