სააფთიაქო ქსელის მარკეტინგის თავისებურებები საქართველოში თანამედროვე კრიზისის ფონზე

The purpose of this master's thesis "Pharmacy Network Marketing Characteristics in the Context of the Modern Crisis in Georgia" is to find out how the pharmacy network in Georgia develops and operates, how it deals with the challenges of the current crisis and how consumers feel about it.
The paper discusses the competitive situation in the Georgian pharmaceutical market, the marketing moves of pharmaceutical companies and the role of the government in regulating this market.
The paper consists of an introduction, two chapters, a conclusion and recommendations. The list of used literature is attached to the paper.
The first chapter deals with the role of pharmaceutical companies in protecting the health of the population. Also, there are discussed literary sources, articles on pharmacy and the legislative framework governing the pharmaceutical market in Georgia. The second chapter analyzes the survey materials of pharmaceutical market consumers and draws conclusions based on the results obtained. The final conclusion summarizes the paper and outlines the pros and cons of the Georgian pharmaceutical market and suggest ways and means to eliminate the problems.