Consumers attitudes towards non-alcoholic beverages

There are important changes, in consumers attitudes towards non-alcoholic beverages, in global environment. Attitude toward healthy eating and healthy lifestyle is changing. Non-alcoholic beverages is becoming one of the most important part of this changes. In modern era, consumer is interested and well informed about product in global market. They became more demanding, which means companys interest, for their attitudes, is growing.
The purpose of this study is to find out about consumers attitudes toward non-alcoholic beverages and analyse of global market situation. The study is based on the different kind of scientific literature, researches, articles, from both Georgian and foreign authors. After getting data, the study used qualitative research, with structured questionnaire. Results shows, that Georgian and global trends are the same. Interest and demand toward non-alcoholic beverages is growing, which can be determinant of marketing strategies. Consumers have high sensitivity toward product quality. For them, quality is main factor of their behavior and its main criterion of loyal relations with company.
This study shows, analysis of main variables of Georgian market, marketing strategies of non-alcoholic beverages and etc.