Marketing research on consumer attitudes towards Internet advertising

The purpose of this study is to find out the attitude of consumers, to different kind of internet advertising. In Georgian reality, digital marketing and its types are new. Which means tradition marketing tools still have big impact on consumers behavior. Due to the scale and specifit nature of the research, the study is based on the scientific literature of different discipline. The study uses qualitative research – online questionnaire (200 respondent using questionnaire). An analysis of the results shows that, majotiry of respondents are using internet and social networks, which means they have information about internet advertising tools. Study suggests, that internet advertising tools are more popular and it builds more trust, than traditional marketing tools. Therefore its impact on consumers behavior is more important. An analysis shows, different factors, which have impact and can determine cosumers final choice. The main purpose of digital marketing is to understand and meet customer needs. Digital marketing allows customers to keep an eye on and often be actively involved in the development of product information and features.