სოციალური მედიის როლი თბილისის მერობის კანდიდატების წინასაარჩევნო კაპმანიის პროცესში

The role of social media in the pre-election campaign of Tbilisi mayoral candidates
in 2017. Introduction describes the methods and tasks of the study. Studies in this
direction have not been made in Georgia, and this article is a novelty.
Although social networks are very active in almost every direction in Georgia and
are not new to the novelty, we still find a lack of research in social networks.
Particularly small studies of social networks and policies Social media are the main
source of political activity in foreign sources, especially examples of the United
States. Master's thesis describes trends in the use of the Internet and social
networks in Georgia.
The final part of the qualitative research was presented, within the framework of
which the potential voter was interviewed, and in the pre-election period an indepth

analysis of the content of the candidates on Facebook's pages that
participated in municipal elections was conducted. As a result of the research,
there appeared tendencies in which Georgian politicians turn to social media in
order to position their image, as well as determine the ways of influencing voters.
As a result of the survey, we also identified strong and weak political opponents
in the strategy of social networks.