ბრენდისადმი მომხმარებლის დამოკიდებულების კვლევა კომპანია „მაგთიკომის“ მაგალითზე

Establishing a positive attitude towards the brand is one of the most important tasks for any producer. Due to the fact that dissatisfied customers are more likely to share their negative impression with others than satisfied customers, each company needs to develop a different marketing strategy. Through the latter, organizations can not only maintain existing loyal customers, but also increase the number of loyal customers, periodically. Formation of positive dependence on the brand is in parallel with loyalty. The more the company is trying to develop a customer-oriented marketing strategy, the more positive feedback is predictable from the users.
The purpose of this paper is to determine the customer's dependence on the brand on the example of “Magticom”. Initially we reviewed different works of scientists, articles, outcomes of conducted research, and then developed a survey card and conducted the online survey using quantitative research methods. The main trends were revealed by the survey with specific results and it turned out that the company "Magticom" is a reliable and prestigious company. Also, users think that there are problems with the quality of service. Consumers believe that there is high process on the telecommunication market. Consequently, conclusions and recommendations have been elaborated, which will help companies in the telecommunications market improve their service quality, increase loyalty of costumers to the brand and an amotional attachment.
The work consists of three chapters and ten subjects, including the final part, the list and annex of the used literature.