მარკეტინგული ტექნოლოგიების გავლენა არჩევნების შედეგებზე (2012 საპარლამენტო არჩევნების მაგალითზე)

On this master project has studied the role of marketing technologies (TV advertising and social networks) in 2012 parliamentary elections.
The main goal of this study was to the understanding of the TV ads and social networks are used usually in the parliamentary elections. The main question of this study was: what marketing technologies were the use by the politicians in the 2012 parliamentary elections? How successful was each marketing technologies for each campaign? which was created by the campaign for their election? How much time do they spend on television ads? How much they use of social networks? Do they think that both marketing technologies have an effect on the modern world development and awareness of the parties?
It is important to evaluate what the situation is in Georgia in this regard is unclear for this time.
It is important to evoluated marketing role on the parties success in the election in Georgia.
As well as on the study is presented that Georgia is compared with different developed countries, how the technology is used example in the United States and in Norway. which those countries have the most well developed social networking as well as advertising communication, during the elections.
In the part of the conclusion in this master thesis has presented the assessment of the members of the politicians as to how they conduct the election campaign and what are the consequences of the campaign.