კომპანიის კონკურენტუნარიანობის ანალიზი დინამიურ გარემოში

In the conditions of the rapidly accelerated technological progress of globalization and
development in the world actual issue is that companies have found themselves before constantly
growing, changeable and strong competition not only international but also domestic markets.
The basis of the market economy is the concept – competition as the main leading force in the
progress and development of the relationship between functional subjects in a specific field.
The most successful participant of this competition is the one who has the ability to withstand a
strongly competitive struggle for both domestic and foreign markets.
Competitiveness research is one of the main sources of the market economy research which gives
the opportunity to identify the strong and weak sides of the offered goods and services.
The purpose of the work is to review the essence of the competition policy and competitiveness,
formation of the competition policy and characterization of the current situation in Georgia,
analyzing the concept of competitiveness at the level of the country and enterprise, explaining its
impact on business functioning based on the selected sectors (Georgian wine production).
In addition, this work presents the strategies and niche with which companies guide at the
domestic and foreign markets in order to achieve and maintain competitiveness at the domestic
and external markets. These challenges are also reviewed that are characteristic of modern variable
environment for business.
The focus is on the condition of the Georgian consumer market, its positive and negative aspects,
trade relations and indicators between Georgia and the European Union. The object of research is
the wine companies operating in Georgia and the formation of their competitive strategies.
The methodology of the research is based on statistical data and indicators received as a result of
the consumers’ survey regarding to the wine companies in Georgia.