ციფრული რევოლუციის გავლენა რეკლამის შექმნის ხერხებსა და მომხმარებლის ქცევაზე

In the last decade, digital technologies embraced every field, changed the psychology of the user, increased the quality of globalization, the desire for more productivity and innovation. Digital wave has made fundamental changes not only in sales and services but in the process of working, communication and mutual cooperation. The ongoing processes influenced consumers' behavior, perception and ways of providing information to them. The 21st century is unimaginable without advertising. The essence of digital advertising systems is that any user can directly participate in advertising formation. Digital advertising Systems this is a new and modern stage of advertising that will replace its old forms in the future and take the leading position in global advertising systems. Master's research aims to identify the influence of digital revolution on advertising systems and to study trends of trends on consumers' behavior.The performance of digital research on the decision on purchase of the research is a measure of consumption in consumer consciousness. The survey of the population living in Georgia is important for studying issues in order to analyze current trends in the advertising industry and to identify existing difficulties.The survey methods are qualitative research (in-depth interviews -10 respondents) and quantitative survey (231 respondents) through surveying. The research revealed that the impact of digital systems is an irreversible process on behalf of consumers and requires a thorough study to ensure efficient work by companies.