ქართველი მომხმარებლების დამოკიდებულება ჩაის ბრენდებისადმი

The actuality of the research topic is derived from, That any kind of business and size business today depends entirely on the customer and his favor. For the purpose of maintaining competitiveness and loyalty to the client, the company needs to carry out relevant marketing activities. Therefore, businesses must constantly control the dependence of consumers, Consider their opinion, As a result, you will get satisfied and dedicated clients. Consequently, it is not possible to have a successful marketing plan to take effective measures to make business successful.
This topic is aimed at researching Georgian custumer’s attitude toward tea brands in Georgia.Based on the objective, the work is based on both office and field research.The Office Survey combines the collection of statistical date and information from sources such as statistical date of Georgia, Booksand Studies on Georgian Tea Sector.Field survey was carried out using an Internet survey method. Based on the collected and analyzed date,Wehave conducted a number of researchactivities,namely:Based on assessments received from secondary date and consumers(farst date), we have analyzed the possibilities of Georgian tea sector and Georgian consumer’s attitude towards tea brands.