ქართული ტურისტული პოტენციალის საერთაშორისო ბაზარზე პოპულარიზაციის სტრატეგიები

The main topic of the project is Georgian tourism potential and the popularization strategies in the international market.
The master`s project contains general characterization of tourism, the ways of tourism development in Georgia, the current situation and the types of tourism that are most developed in Georgia. I will also take part in tourism`s role and purpose in the development of the country.
The project also discusses the Tourism potential of Georgia and Tourism resources that are unused or incomplete. I will talk about the possibilities of using this resources and and the necessary action for that.
Project describes the reasons why it is vital for Georgia`s tourism potential, to take part into the International market and what activities are needed to popularize Georgian tourism in the International market.
According to the information avialable in the research, we can see the strong and the weak sides of Georgian tourism. Its capabilities and importance in the development and advacement of the country.
Through the research we will also consides strategies for promoting popularization of Georgian tourism in the International market and becoming one of the most attective country in the world.