Marketing research of consumers attitude towards fast delivery service on the example of Tbilisi

The service sector is one of the fastest growing industries in the world. It is of great importance in meeting the diverse needs of consumers. Technological shifts and digitalization processes in the world have led to changes in people's daily lives and consumer behavior. A significant portion of consumers are increasingly trying to spend less time and energy on daily routine shopping. Part of the population is out of the habit to queuing to buy the desired product, going a long way to get services. The change in consumer behavior has led to an increase in the number of fast delivery companies in both the international and Georgian markets. Demand for this type of service has further increased in the context of the coronavirus pandemic. There is a significant demand for this type of service in Georgia.
The master's thesis deals with the study and analysis of the attitude of consumers towards the fast delivery service on the example of Tbilisi. The aim of the study is to identify problems in this area, as well as to study consumer attitudes and awareness about this service. The paper discusses the origin of the fast delivery service, a historical overview. Then, the companies' presence in the Georgian market and the stages of entering the market are discussed.