მონაცემთა გამოყენების შესაძლებლობები ბიზნესში და მისი გავლენა ბიზნესის დიჯიტალიზაციის პროცესში

Rapid growth in the usage of internet and modern technologies resulted in accumulating huge amounts of information worldwide. Along with business being digitalized, storing, processing and using this data for greater value, has becoming more and more important.
In the presented research paper, we will analyze how big data and its processing influences digital transformation of modern business.
The paper is focused on using data in business, internationally and locally with the real company cases. We will also cover the industries and areas where data analytics and BI have become the backbone of business, transformations that businesses have undergone to achieve digitalization and the attitudes of society and business towards processing data.
In this paper, we also talk about the major problems nations and individuals face in the process of digitalization regarding personal data protection. Along with these issues, the necessity of data as the tool to gain power and competitive advantage in business as well as creating public welfare are clearly defined. Regarding these matters, Georgian and international practical examples and their influence on business digitalization will be covered in this paper.