Clothing Consumption in the Context of Stratification in Post-Soviet Georgian Society

Style and nature of consumption of clothes are a fine opportunity to track influence of structural transformations on daily designing of identity in the post-Soviet space. The sphere of consumption is a good example for consideration of Post-Soviet transformations because through daily consumption a person first of all is internalized in changes of political regimes. The example of clothes is especially interesting and promising from the point of view of clothes language possibilities. In this article as a research task the author has defined attempt to estimate nature of consumption of clothes in the context of stratification of the Georgian Post-Soviet society. This problem is actual so far as the analysis of modern consumption of clothes considerably will fill and enrich the Georgian scientific thought from the point of view of the analysis of modern Georgian specific fashionable practice in the conditions of the formed consumer society. For the analysis of method of scientific research is used supervision method on streets of Post-Soviet Tbilisi. As an object of supervision act are selected individuals, groups of people. The maximum quantity of variations of clothes styles, and also the most typical clothes styles which it was possible to see on streets of Tbilisi is presented.
Confirmation of supervision - the photographic materials recorded in applications. The advantage of this type of sources is the fact that in it can be created typified and chronologically systematized picture of suits of representatives of different social groups of the population. It is quite enough for the research which isn't providing studying of rational elements of a suit (a design, a technology of modeling, production of materials, accessories). On the basis of purposeful is organized fixation of the studied object, and also a perception of the visual documentary photographic material collected on streets of Tbilisi and its further analysis, the author comes to a conclusion that from 2000th years the general tendency of consumption of clothes is narrowing of a scope of concepts of imitation high-status groups and demonstrative consumption. The author gives the generalized characteristic style and practice of consumption of clothes in the context of stratification of the Georgian society. The sense that style of consumption in modern Georgia is connected with the mass choice and a mass behavior and becomes one of social regulators of a behavior is widely spread in population. Respectively, there is an expansion of the sphere of possible application of the concept of the industry of a fashion. This problem is not studied so far by Georgian humanitarian knowledge and demands further researches.