საზოგადოებასთან ურთიერთობა და მართვა

Providing the welfare for the society is the main principle of any state. This master's thesis is a clear example of how the governing bodies of the state should communicate with citizens, and what should be taken into consideration when dealing with the confidence of the absolute majority of the society and what are the means used by the applicants to access them.
In modern reality, it is hard to find a term that will compete with the word-combination – public relation (PR) – the most powerful mechanism in terms of influence on society, through which political leaders manage to gain public confidence and ultimately win.
The working process on the Master's Thesis has shown the public's unequivocal attitude to the manner in which the form of governance is acceptable to them - in the view of the majority, the form of unilateral governance is unacceptable. Also, the process of work was very interesting in terms of information accessibility from public sector.
The paper also speaks about the role and importance of PR specialist, the state governance strategies and mechanisms, the reasons of the existence of such an abundance of such kind of governance in the world. The work also concerns to the issue of interaction between public relations and media and the means of its impact on the society.