Marketing of ethnic products in international markets

The presented paped deals with marketing of ethno products and positioning in international markets, Ebout the marketing tools used by georgian ethno companies to promote an ethno product in international markets. The master thesis consists of four chapters.
First chapter discuss the history of marketing, its main ponts, main features, differences and goals, What do you need to focus on and what factors need to be taken firstly into account in order for a marketing activity to be right and successful?
The second chapter discusses ethnoproducts and their origin, what belongs to ethnoproducts and what is the attitude towards a similar product in todays world. Georgian ethnoproducts and the strategy of their manufacturing companies and the marketing tools to which they apply.
The third chapter presents a survey using in-depth interview method, which deals with Georgian companies, their action strategy and business environment for international markets.
At the end of the paper there is a conclusion and some recommendations regarding the marketing of ethnic products in international markets.