the impact of Covid-19 pandemic on customer behavior on the global market International Marketing

Thesis title: The impact of the Covid-19 pandemic on customer behavior on the global market.
The purpose of the research is to present and demonstrate how Covid-19 or pandemics has affected consumer behavior, what has changed since it began, and what impact it may have on worldwide financial aspects, as well to compare and contrast how life was before and during the pandemic, what has changed for better or worse, and to demonstrate the human ability to adjust in difficult times, Focusing on different aspects to present it from how the unemployment rate starts to increase, to what kind products consumer start to buy more and what to buy less, the world was not ready for this kind of crisis and the changes was made during it, was so fast but peoples around the world tried to adjust to it.
The thesis is divided into 4 chapters, each of which will present the relationship between the pandemic and consumer behavior and the impact on it, beginning with an introduction that explains the economic impact, with a brief definition of consumer behavior, and the relation of unemployment rate on which was based on several factors and reasons, followed by a second chapter that depicts life before and during the covid-19 (pandemic) what has been changed during it from shopping habits to new experience and trying new ways of shopping, the third chapter that depicts what consumer products become more popular during the crisis and what kind of products sales growth more than other products. The data used to form the thesis depends on Secondary sources which are collected and analyzed depending on each chapter and needs of it, while the fourth chapter contains primary data which was collected and analyzed by me during making thesis information.
The fourth chapter was conducting and related to a survey I made about the Impact of Covid-19 on international students- from Economical aspects. Ending with Conclusion.