მარკეტინგი და ქვეყნების კროსკულტურული თავისებურებები

In the modern global business environment, there is a growing interest of scholars and practitioners in national and corporate culture issues that have specific cultural, religious or other characteristics and are designed to meet the needs of consumers.
Since culture is the most important factor that determines the development of needs and consumer behavior, the formation and assimilation of a core set of human values, perceptions, manners and actions is crucial to marketing processes.
Culturally conditioned products in marketing are goods whose consumption is determined by the characteristics of different manifestations of culture: religious traditions and motives, culture of consumption, ethnic differences, as well as factors of ecological purity of goods generated in new society. Development that influences user choice.
In some cases, the cultural characteristics of the consumer may make certain products necessary, or, conversely, completely unacceptable. There are several intermediate levels between these two opposite cases.