Georgia's Export Potential and International Market Entry Strategies

The master's thesis is devoted to the globalization of the modern world economy and the development of the country's economy in the context of the crisis caused by the COVID pandemic in the world, such topical issues as the export potential of Georgia and strategies for entering international markets. The theoretical foundations of foreign trade and the main strategies for entering foreign markets are discussed. The role of the state in increasing the export potential is emphasized.
The current state of Georgia's foreign trade is discussed and the available statistical data are analyzed. The document fully describes the foreign trade regulation regimes and international agreements that must be taken into account by Georgian exporters. The problems faced by Georgian exporters are analyzed and ways to overcome them are shown.
In the third chapter of the article, based on the example of a specific company, the main strategies that this company uses to enter the international market and work effectively on it are considered. A study was carried out to determine the importance of increasing the export potential of the country's economy and its necessity was substantiated. Based on the research carried out at the end of the article and the analysis of the results of the survey of respondents, reasoned conclusions are drawn and proposals are made.