ქართული კომპანიების ბრენდირება და საერთაშორისო ბაზარზე წინწაწევის პერსპექტივები

The master's thesis discusses the branding of Georgian companies and the promotion of their products in the international market. Today, creating a strong brand and competing in the international market is one of the most important factors for a company.
Georgia, as a developing country, actively participates in international trade events and successfully exports its products. Based on intergovernmental agreements between Georgia and foreign countries, Georgian companies are actively trying to promote their products in the international market, in compliance with certain laws and regulations.
The master’s thesis includes, branding the company, defining its brand role, and perspectives on the global market example. The paper also presents the competition of Georgian companies in the international market and the growth of their product prospects, based on the analysis of the Ministry of Agriculture of Georgia and the research conducted by Georgia.
The main results of the study are a detailed discussion of the entrepreneurial aspects of Georgian brand companies, the uniqueness of Georgian products, natural taste, problems in the international market, challenges, prospects of Georgian natural products and the promotion of exporting brand companies.