საქართველოს საექსპორტო პოტენციალი და მარკეტინგის როლი ექსპორტის განვითარებაში

The master's thesis consists of an introduction, 3 chapters, several subsections, a conclusion and the literature used, as well as a research part. The first chapter of the paper analyzes and explains the main aspects of globalization and foreign trade. Between them, the global vision of the modern business in question. International Market Development, daily changing and diverse needs, as well as questions about the specifications of the requirements, such as international standards, which must meet the product to enter the global market. After the signing of the Association Agreement with the European Union, Georgia has significantly simplified the problems of exporting local products to the EU market, border thresholds have been significantly reduced, and the country has not seen a significant increase in agricultural imports. The paper discusses the peculiarities of export-import in terms of globalization. The first chapter of the paper discusses the role of the state in entering the international business market and establishing a place.
The second chapter of the paper is devoted to the role of the agrarian sector in the development of the global food market. Trends in the development of the agrarian sector in the context of global development, on the example of countries with developed economies, are discussed. The current state of Georgia's agrarian sector and its strategic directions are also reviewed. The current state of Georgia's agrarian sector and its strategic directions are also reviewed. The same chapter describes the macroeconomic and marketing ways to increase the competitiveness of Georgian products. The third chapter was devoted to the peculiarities of the export and marketing of Georgian products in the international market. And the fourth chapter is devoted to research to find out the public opinion. To analyze the problems of Georgian product exports in order to analyze their vision. The research was conducted as a result of an online survey. A total of 350 people participated in the study. In the paper, some findings and recommendations are given as a conclusion to establish the necessary preconditions for the creation of such a quality product in the country, which will meet international standards for products.