Socio-cultural environment in international business in Georgia

The master work covers topics associated with the socio-cultural environment of business in Georgia. Besides, the work will overview the current conditions of the social-cultural environment in our country, the development prospects and problems associated with it.
If we outline the recent years’ development, we will identify the significance of the topic, which have contributed to the increase in involvement level of Georgia in international business activities. Although, currently operating international organizations face various challenges in worldwide operations as well as the activity level of the companies at the international level is rapidly increasing.
Business operators of different nationalities, as the representatives of different cultures, experience cultural interaction; to determine the necessity of social-cultural concept it seems compulsory to gain in-depth knowledge of international business. Socio-culture highlights the distinction between individuals of different cultures. Values, characteristics, cultural activity forms adjustment, the emergence of a new orientation, which is the influence of impulses coming from the environment, is crucial in cultural interaction. International businesses’ paramount importance is formed by the values exchange process.