ინტერნეტ მარკეტინგის როლი ბიზნესში და მისი განვითარების პერსპექტივა საქართველოში

Relevance of the topic. The invention of the Internet is considered one of the greatest achievements of mankind. With its invention in the world were developed Internet marketing and various related fields.
The Master's thesis refers to Internet marketing, how it is developed in Georgia and in the world and what is happening in this regard on the market.
Internet marketing is currently at the highest level of development. It is the most relevant topic of the 21st century. In some universities, Internet marketing has been added as a separate subject and profession, because his deep knowledge requires a lot of work and experience.
Unfortunately Internet marketing in Georgia is not very developed as in different countries of the world, but the prospect, that in the near future from the point of view of Internet marketing we get very close to the countries, that are at the highest level of development, is very high, what is confirmed by research in the master's thesis.
Goals and objectives of the topic. The goal of the topic is a comparison of the modern world and Georgia in Internet marketing, its advantages and limitations. Also the role of websites in Internet marketing and digital marketing. Consideration of social media as an integral part of Internet marketing and now of business. Georgians activity and determination of the level of internetization.
Subject and object of study. Internet marketing and related problems in modern Georgia, what is the situation on the Georgian market, the effectiveness of Internet marketing and the assessment of current trends, as well as the consideration and presentation of web pages as the most important component in Internet marketing.