ფირმის ორგანიზაციულ-მარკეტინგული სისტემის სრულყოფა

The successful implementation of modern business term is the correct marketing strategy. It is actively used by advanced enterprises. For them marketing strategy is art of success, it is necessary to keep the customer as long as possible and thus gain the competitive advantage. People who are busy with business are well aware that the creation of valuable goods is not enough for the establishment and proliferation of the market, at the same time it is necessary to define the correct marketing strategy, market segmentation, targeting market to ain the targets and tasks.
For the sale of goods in the loading of market goods, it is necessary to study the market in full and take into account the needs of consumers in the production and sale of goods.
The discussed task is divided with 3 chapters. The first chapter deals with the essence of marketing and its importance in the market economy, the second chapter deals with the Marketing Service of the Georgian firm, and in the third chapter we have focused on the efficiency of the organizational and marketing system of the firm.
To focus on these issues aims to sum upthe information around the topic to make a concrete conclusion that wil be usefull for any interested person. The discussion of the topic has shown that the company’s success is determining the inner success of company as follows: determination of mission, market business segmentation, target selection and market positioning. They represent weapons in the companies to fight to the external environment, maybe the company will not be able to determine al of them but to choose the market correctly and segmentation it will definetly be succeed.