რენჩაიზინგი საერთაშორისო ბიზნესში

Nowadays,the topic is signed up and represents in any company an important leverage of
growth-development.it should be noted,that each company fights to enter not onlydomestic but
also into the international market.Accordingly,research of the issue and detailed analyzes aimed to
learning about the main directions of franchising companies,identify disadvantages and
priorities,the possibility of transfer in Georgian reality and possible improvement of economic
situation in Georgia with the type of business.
Currently,we have examples of franchising companies in our country and they are trying to
increase their incomeon the basis of clever stepswhich we will discuss in the work.The
development of franchising and the involvement of countries in this type of business may be based
on the protection of certain resources,capital and laws.such actions contribute to Georgia’s
europian integrationand going to the international market.
The main purpose of research this topic is establishment of prospects of Georgian companies with
the existing legislative basis,based on the main charasteritics of the franchising,how much is
possible resources the own wold be enough for franchising.
Before we will discuss the possibilities of Georgian companies,it’s necessary tolearning-evaluationanalyze

about achivements,failures,status of the franchising companies which are abroad,on the
basis we can easilyestablish and perceive the reality of the Georgian market.The topic doesn’t
loseactuality during the period,on the contrary from time to time gets more value based on today’s
technology and resources.