სატელევიზიო პოლიტიკური რეკლამა 2018 წლის საპრეზიდენტო არჩევნების საარჩევნო კამპანიაში

Political advertising and image of the modern world will be of great importance in the political space. In Georgia too, the importance of pre-election advertising increases the development of strategic image of political candidates, That our country has a relatively short history of democracy, It is here that the main mechanisms are formed that form an effective political image.
In the theory, the theoretical framework reviews political history, history and development, as well as the example of America and Georgia. Analyzing a strategic image in political advertisements is analyzed. Specifically, the two main candidates, who participated in the 2018 presidential election, Position of Salome Zourabichvili and Grigol Vashadze in their political advertisements.
Two laws regulate political advertizing in Georgia: "Electoral code of Georgia" and "Law on broadcasting". The election campaign on the election of the president of 2014 showed that TV advertising, the speech or billboards were directed against adverse party. In general election campaigns of both major candidates were negative.