Publication:

Marketing system in a dental organization

This research article presents the market orientation of the dental organization and the marketing problems in this process. The research focus is primarily on the role of moral-ethical connection and therefore the model of connection between physician and patient is developed based on a pre-designed questionnaire. Segmentation in the dental market is studied and relevant business models are characterized. The chain of decision-making process in the dental market is discussed and strategic, administrative and operational solutions are given in relation to the management of the clinic. General value is influenced by the following marketing factors: psychological training of staff, psychological characteristics of the staff, interior of the clinic, level of service, patient satisfaction control system. The scientific article presents the SWOT analysis of the dental market and identifies the capabilities and possible threats of the organization. The focus is on collaborative learning between the clinic and the educational institution. The principle of patient orientation is set.