გასართობი ცენტრების მარკეტინგული სტრატეგიები საქართველოში

The reason for our interest in our master's thesis is the fact that the entertainment industry is accumulating billions of dollars and is an important part of the economy of many countries.
The purpose of the present paper is to identify the methods and methods of marketing strategies used by the example of several companies operating in Georgia (namely the entertainment center) and, consequently, to identify the problems and challenges faced by these organizations in the current business environment. Against the background of web characterization.
The paper discusses the essence and importance of marketing strategies in company activities, the specifics of marketing strategies in the entertainment business, and examines the activities of two entertainment center on the Georgian market in the context of development and implementation of marketing strategies.