ტურიზმის განვითარების სტრატეგიული მიმართულებები იმერეთის რეგიონში

Tourism has taken an important place in the economy of many countries. In terms
of active involvement in tourism in Georgia, it is necessary to define one of the important
tourist regions - Imereti tourism potential.
The topic of the discussion is the development of tourism development in Imereti
region, solving problems of solving problems and tasks, marketing strategy strategies, its
assets and challenges. Kutaisi and 11 municipalities, cultural heritage sites in their
territory, as well as other infrastructure related to tourism development have been studied.
Specifics and main directions of tourism management.
The study of the tourism potential of Imereti revealed the necessity of the
participation of state structures in implementation of projects such as: Rehabilitation of
access road and tourism infrastructure prior to resorts, which will significantly increase the
number of tourists, and will result in local population employment in the field of service.