Corporate social responsibility, A modern tool of PR

Corporate social responsibility is the most actual topic of the beginning of the 21st century. Modern society demands social responsibility from companies of all sizes and shapes all over the world, which makes the topic relevant.
The urgency of the topic is also due to the fact that the process of globalization is actively influencing the growth of interest in corporate social responsibility in developing countries. The demand for corporate social responsibility from consumers, investors, suppliers and employees is increasing. This in turn leads a need of social responsibility research.
Topic aims
The aim of this thesis is to study the importance and condition of business social responsibility in Georgia, as well as the situation in this regard. The aim of the thesis is also to study corporate social responsibility in the context of public relations.
The task of research
- Corporate social responsibility and related problems in today's Georgia.
- The current situation in the Georgian market.
- Also to determine the extent to Georgian companies use this PR tool.
The practical value of the research is that it allows us to judge how companies value the impact of corporate social responsibility on the development of the organization and what is the attitude and vision of companies towards this PR tool.