ქართული უმაღლესი საგანმანათლებო დაწესებულების პრომოცია საერთაშორისო აბიტურიენტთა მოთხოვნის მოსაზიდად

The master's thesis is dedicated to describe the marketing tools used by higher education institutions to attract international students.
Also, what is the competitive environment in the Georgian market, are all the components regulated, which may recognize the education received in Georgia as an international level education. What is the level of existing infrastructure, how well it adapts to the modernity of today's world.
In the paper it is also impossible not to touch on the student life of foreign students currently living in our country, whether they are involved in all activities and from our point of view our country, what problems they encountered away from their home country and whether their expectations were met. How much is it easier to get a study visa in Georgia and what documents are required.
What positive benefits can such programs bring to the state from the economic point of view and how much is our country ready for innovations, whether we have the opportunity to increase the current scale with various marketing promotions.
The result of the main research of the paper is based on the quantitative research based on the opinion of Georgian and foreign students which factor is important for them while studying abroad.