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  3. Ivane Javakhishvili Tbilisi State University
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  7. ინვესტიციების როლი ტურიზმის სტრატეგიულ მარკეტინგში საქართველოს მაგალითზე
 
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ინვესტიციების როლი ტურიზმის სტრატეგიულ მარკეტინგში საქართველოს მაგალითზე

Date Issued
2019
Author(s)
გენებაშვილი, ნათია  
Advisor(s)
ხელაშვილი, იოსებ  
Institution
Ivane Javakhishvili Tbilisi State University  
Faculty
Faculty of Economics and Business  
Publisher
Ivane Javakhishvili Tbilisi State University  
URI
https://openscience.ge/handle/1/762
Abstract
The master's work deals with the concept of investing in strategic marketing
strategies in tourism development in Georgia. The main goal of the research is to identify and
analyze the problems in tourism marketing investment activities, and provide relevant
recommendations and conclusions in the field of tourism marketing for further improvement
of investment environment. As well as the importance and role of the activities of different
investment funds for the development of tourism in Georgia and its economic progress.
The study revealed that the volume of investments in tourism marketing is decreased
by 2017 compared with previous years, but the lack of investments in the industry is still
growing in the marketing industry activities. Yet there are still problems in tourism
marketing investment policy.
Subjects

ტურიზმი

მარკეტინგი

ინვესტიციები

Degree Name
Master in Tourism and Hospitality Management
Degree Discipline
ტურიზმი (Tourism)
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genebashvili natia.pdf

Description
ინვესტიციების როლი ტურიზმის სტრატეგიულ მარკეტინგში საქართველოს მაგალითზე
Size

991.2 KB

Format

Adobe PDF

Checksum

(MD5):70859c06af265f121b2ccef1c7e1bf5d

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