მასმედია, როგორც სოციალური ინსტიტუტი

Historically, Mass Media has been in the public service and performed the true duty of journalism as field as well as the real duty of public service. The role of mass media in the modern world has been increasing and it represents one of the most important institutions in any country.
The main goal of the thesis is to determine the level of influence of media on society as a social institution, and to understand the responsibilities and liabilities of journalists.
The following topics are discussed in the thesis: the role of traditional and non-traditional media, role of new media in everyday life of the society, their impact on the society and the public's attitude towards mass media.
The impact of media and its dependence have been demonstrated on the society, where the attitude of different ages has been clearly shown to different media.
The thesis also discusses the role and significance of social media and the Internet. Dependence on the above-mentioned media is increasing day by day. Therefore, advantages and disadvantages of social media and Internet are being discussed in the thesis as well.
This thesis represents one kind of advice for the founders of mass media which consists of not only commercial purposes, but also taking care of society, creating normal working environment for the journalists, which will not contradict with their moral, spiritual and ethical norms.