ქართული ღვინის კომპანიების მიერ ბრენდის პოზიციონირება სოციალური ქსელების საშუალებით

Digital era of social networks, as brand communication modern platform, day by day plays an important role in the brand development. Georgian wine industry is in development stage and has transition period, which means the transition from the traditional media of wine companies to digital platforms. Georgian wine companies will be able to use social networks, easily define their consumer segment and work together in the lowest cost of establishing this segment.
The purpose of the thesis is to expose on the basis of comparative analysis of qualitative and quantitative research, how big is the role of communicating with users through social networks and how the advertising posts placed on the social networks of wine companies that affect consumer behaviour. Also to reveal, how effecrive are web platforms just for brand positioning. It is important to determine what problems are experienced when communicating with brand representatives and what strategy the brand is trying to eliminate.