სოციალური პლატფორმა ,,ფეისბუქი“ როგორც მარკეტინგული სივრცე ქართული ბრენდის ცნობადობის ასამაღლებლად

This thesis aims to explore the role of social media in increasing brand awareness in Georgia. While there are numerous studies related to the use of the internet more broadly, social media is still a relatively young research field in Georgia. Existing research is limited to a few notable studies done by Georgian NGOs however, these studies predominantly focus on the safe use of social media and other aspects not related to branding. Although the topic of social media in relation to brand awareness is increasingly being addressed in foreign literature, research specific to the Georgian context appear to be missing. This thesis contributes to the literature by addressing the gap in research concerning the role of social media for brand awareness in Georgian.