საერთაშორისო სტრატეგიების შერჩევა და განვითარების თავისებურებები

Master's degree research represents the role and type of international strategies, the purpose of strategies in business. Research also includes the process of developing international strategies.
The focus is on issues such as factors affecting the strategy and the stages required for the development of international strategies.
Master's degree research represents information on MacDonald's activities, history, strengths of the company, its capabilities and all the basic criterias.
The major goal of the research is to assess the importance of international strategies and the prospects of use in McDonald's.
Special attention is paid to the factors such as: services, staff qualification, prices, competitive advantage, prospects of the company development.
The major international strategies that the company uses for achieving the goal has been identidied, according to the results of the research.
More than 150 respondents were interviewed in electronic format survey. Their age was between 12-65 years.