Marketing communications system in international business

In the conditions of total globalization, nothing remains for a small country like Georgia except to analyze an international practice, to study it and to adapt it to Georgian reality, to make a detailed analysis of what the marketing systems are in the international market and then to transfer this experience to the domestic economy.
This magistracy work covers marketing communications existed in the international business that are one of the high phases in the international marketing, the marketing systems in the international market are considered in details and this work is a guide for those interested in pursuing the business growth and development using the knowledge in the field of the international marketing.
The first charter of the work covers the marketing processes and their influence to the business.
The second charter of the work covers the integrated market communication means and their features that includes the direct marketing, personal procurements, advertising, stimulation of the procurements and public relations (PR).
The third charter of the work covers a role of the integrated communication in the entering the global markets, including prospects of the developing countries in the global markets and marketing, marketing channels and the values supply chain.
The fourth charter of the work covers Georgia's example on global marketing, Georgian business prospects and strategies to penetrate the world market.
In the fifth chapter is used research of the the effectiveness of integrated marketing in Georgian reality.