Marketing research of Georgian banking products market

Based on the fact that one of the leading places in Georgian business is in the banking sector. The reasons for our interest in the theme are clear. The banking finance sector leads to better, as well as the well-being of the country and the population.
Presented master’s paper analyzed and described Georgian banking products, also presented the stages of development of banking activities. There are ways to build banking products and what is the importance of thme, also there are the results of the advertised marketing research. The evolution of banking activities discussed in the firs charpet of the paper, as well ase the review of commercial banks and the role of bank marketing in the banking system are defined.
The second chapter deals with the bankinf system of the two leading countries and their products, there are also statistical data abour the leading banks of the two countries.
The third chapter reviewed deals with the banking products on the Georgian market, also discussed the products of the two leading banks in Georgia, as well as the results of the reaserch, which determine the dependence of consumers towards bankig products.
In the introduction on the study, the purpose and sequence of research is defind, also theme’s actuality, theoretical and methodological basis of research, the scientific noveltry of the work, subject matter and object.