ქალაქის ბრენდინგი, როგორც პოსტსაბჭოთა პატარა ქართული ქალაქის შემოქმედებითი ტრანსფორმაცია (ქ. სენაკის მაგალითი)

The small and medium-sized cities of Georgia are facing many important challenges.
The right positioning of those cities on the Georgian tourism market is very
importantl as Georgia is becoming popular turist destination. Given master’s thesis -
“The City Branding: Creative Transformation of Small Post-Soviet City of Georgia
(Senaki Case)” aims to determine how the city branding can be used for the creative
transformation of the Post-Soviet cities.
The paper is divided into two main parts. The first part reviews theoretical
background about the sense of city, existing problems of the cities of Georgia and the
city branding as such. The same part highlights the importance of city identity during
the branding process.
The second section of the thesis studies place identity of Senaki and reviews several
branding examples based on it.
The key findings of the thesis are broad theoretical and practical reviews about the
city branding topic in Georgia. The perspectives of city branding of Senaki are studied
in depth (with project examples), which could be used as a model for the branding of
other Georgian small and medium-sized cities.