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  7. ქალაქის ბრენდინგი, როგორც პოსტსაბჭოთა პატარა ქართული ქალაქის შემოქმედებითი ტრანსფორმაცია (ქ. სენაკის მაგალითი)
 
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ქალაქის ბრენდინგი, როგორც პოსტსაბჭოთა პატარა ქართული ქალაქის შემოქმედებითი ტრანსფორმაცია (ქ. სენაკის მაგალითი)

Date Issued
2018
Author(s)
ბაღათურია, ედიშერ  
Advisor(s)
სალუქვაძე, იოსებ  
Institution
Ivane Javakhishvili Tbilisi State University  
Faculty
Faculty of Social and Political Sciences  
Publisher
Ivane Javakhishvili Tbilisi State University  
URI
https://openscience.ge/handle/1/1513
Abstract
The small and medium-sized cities of Georgia are facing many important challenges.
The right positioning of those cities on the Georgian tourism market is very
importantl as Georgia is becoming popular turist destination. Given master’s thesis -
“The City Branding: Creative Transformation of Small Post-Soviet City of Georgia
(Senaki Case)” aims to determine how the city branding can be used for the creative
transformation of the Post-Soviet cities.
The paper is divided into two main parts. The first part reviews theoretical
background about the sense of city, existing problems of the cities of Georgia and the
city branding as such. The same part highlights the importance of city identity during
the branding process.
The second section of the thesis studies place identity of Senaki and reviews several
branding examples based on it.
The key findings of the thesis are broad theoretical and practical reviews about the
city branding topic in Georgia. The perspectives of city branding of Senaki are studied
in depth (with project examples), which could be used as a model for the branding of
other Georgian small and medium-sized cities.
Subjects

ქალაქი

ქალაქის იდენტობა

სენაკის უნიკალური იდე...

Degree Name
MA in Human Geography
Degree Discipline
საზოგადოებრივი გეოგრაფია. Human Geography
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MA Thesis. Baghaturia.pdf

Description
ქალაქის ბრენდინგი, როგორც პოსტსაბჭოთა პატარა ქართული ქალაქის შემოქმედებითი ტრანსფორმაცია (ქ. სენაკის მაგალითი)
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1.81 MB

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