Application of E-marketing (digital marketing) tools for Consulting Firms engaged in International Educational Business

Abstract

International students migration represents an increasing components of modern population mobility. International student mobility, like other forms of migration, occurs through a complex collection of actors and networks, which includes origin and destination states, educational institutions, families, friends, and communities, and, of course, students themselves. Education intermediaries (agents) appear to occupy a crusial position in the midst of these arrangements, serving as a bridge between student origins and study destinations in a way that enables massive movements across educational and geographic divides. In this digital age, international education has undergone several changes. Education intermediaries (agents) use digital platforms as a tool of connection between students and institutions. This research paper will present evidence with an analysis of a model on how international education intermediares (agents) has obtained positive results with the implementation of digital strategies.