International market entry Marketing Strategies for foreign companies (on example of Subway)

The following MA thesis discusses the international market entry strategies on the vivid example of the fast-food chain restaurant “Subway”. The given research reviews the impact of globalization and its importance in the contemporary business world. It gives the vivid example on the tools needed for attaining success on the international market and brings up the key points necessary for achieving it all. Moreover, the dissertation discusses the research conducted by Simon Sinek with the sufficient results that brought the whole revolution in defining the notion of success on the international market and business world.
The second chapter gives a concrete insight on the development of the Subway as a chain restaurant - from the early steps as a simple fast food restaurant to the global business giant. Besides, it also brings up the issues such as current positions of the company in the business world and specifically the Caucasus market, as well as the number of hindrances the company faced while occupying the new markets, what the solutions for these problems were and what the challenges of this current business giant are.
The third chapter discusses the research conducted on the attitude of customers towards the brand - Subway, the results of which gives us possibility to figure out and provide sufficient recommendations to the chain generally. It turned out that the main goal of the company on Georgian market should be raising the value of the brand name itself.