დისნეი, როგორც კულტურული იმპერიალიზმი და იდეოლოგიური გადანაცვლების აღქმა დისნეის პროდუქციაში

Based on the review of theoretical sources, structuralist (syntagmatic) analysis of three fullfootaged

animation films by Walt Disney Productions and analysis of half-structured
interviews with respondents, the MA Thesis examins and analyzes impact of identitiy
cultures, namely feminist ideological culture, on the global cultural industry da perceptions
of this ideological shift in Georgian society. The main findings are discovered as following:
1.Walt Disney's Animated Movies are the part of the natural environment for Georgians aged
15-24 and animations are not associated with the trend of Americanization for them; 2. A
happy ending in Disney Movies is not associated with the marriage of the main characters
(princesses / queens). 3. Girls / women in the animations we have researched are main
characters, associated with strength and courage, and that's why they are heroes and neither
prizes nor objects.
To illustrate a picture of the ideologic shift in MA Thesis, we overview three full-footaged
animation films of Disney - “Brave”, “Frozen” and “Moana”.