ღვინის ტურიზმის გეოგრაფია და მისი განვითარების პერსპექტივები საქართველოში

Tourism in Georgia is a growing and perspective sector, while wine tourism is one of the most topical,
growing and popular types of tourism not only in Georgia but in the whole world. Therefore, it is
necessary to properly study the tourism potential of different regions and develop a tourism brand of the
area for proper development of this species.
The main purpose of my work is:
1) Complex study of the regions of the country for the creation of geographical image (natural, historical,
cultural, religious and socio-economic characteristics)
2) Pay attention to the area of the wine industry as a general as well as unique features
3) Creating a geographical picture of wine tourism development
4) Allocate important wine tourism regions
The task of the work is to reflect the picture of the world's wine industry, in particular the overview of the
historical, geographical, cultural and economic development of wine in Georgia and, therefore, the creation
of future wine tourism brand.
As a result of the analysis, I identified important areas with all prerequisites for successful wine tourism
development.
The novelty of this thesis involves the theory of creation of branding and clusters of contemporary
territories used in analyzing the country's tourism potential, thus enabling them to make qualitatively new
decisions based on them.
The main task of the research is to show the effectiveness of the geographical approach in creating the
brand of tourist areas.