Marketing research on the consumer's attitude regarding stimulating activities sample of company "Carrefour"

Retail trade is dynamic sphere of business activity, The main task of which is to attract and maintain buyers, Which is hard to do in terms of strengthening competitive combat. It is a condition for the retailer to grow, develop and maintain stability on the market, satisfy customers' needs and desires, forming their loyalty and emotional attachment, What can be achieved by offering high quality, affordable, diverse product and service, as well as providing information on the offers Consequently, the role of stimulating measures in the activity of the trademark company is immense.
This work is focused on marketing research on customer dependence on stimulating measures and on the example of "Carrefour", a large retail trader company, describes, what determines the choice of the retail trader's company and how the customer's interests are distributed. It also reviews the proposed stimulating activities of the company "Carrefour" and the attitude of customers towards them. Analysis of the marketing research has once again demonstrated that users are sensitive to price and stimulating measures and are often impeded to make decisions on the ground, which gives the retailer additional opportunities and cites that they are more efficient in the front of the user, more efficient and large-scale, multilateral stimulating measures and their activities will not be unsuccessful. Taking into consideration the results of the marketing research will only benefit from not only the company “carrefour”, but also every retailer in the process of carrying out their activities more efficiently.
The work consists of three chapters and four subdivisions, and includes the final part, the list of literature and attachment.