გუერილა მარკეტინგი საქართველოში

Nowadays, it`s hard to please the consumers because of their high experience, current competition exiting on the market and their high demands. In modern reality, existence of internet makes it easy to select any kind of product throughout the world. It`s also worth to mention the fact, that just regarding the quality won`t be sensible as all the companies are boasting with their high quality product and service, but are they really right?
No company will ever confess that it`s got a weak quality product, that`s why gaining consumers` respect and reinforcing positions on the market isn`t possible by means of just using this useless method.
The report mentioned above contains three main articles. “Guerilla “marketing principles and strategies are discussed in the first part. For more clarification it`s compared to the traditional marketing methods.
Science of making decision is mentioned in the second part, it describes how to reveal the consumers` actions and dependence. The third part describes “Guerilla” marketing processes, how the companies can function well.
The researches carried out meanwhile the studying process confirmed the fact that “Guerilla” marketing has got a great prospect in Georgia for small and big businesses to work efficiently.