ინფორმაციული ტექნოლოგიების გამოყენება ტურისტულ ბიზნესში, მისი დანერგვის სტრატეგია და ანალიზი საქართველოში

IN the modern world globalization circumstances no one can imagine the business without using new technologies. In thw modern worl the growth of tourism market requirements encouraged creation of new technologies and developing the already existed ones. World’s leading countries are doing their best to develop and support growth of this field, as Tourism is known as the one of the most profitable spheres with the wide scales and high percent of employment. Tourism connects different business sectors to each other and this way helps also developing of the countries in multiple ways.
In Georgia, tourism is considered to be the priority sphere in the country’s economics. Year by year Georgia is trying to be more and more attractive to the foreign tourists and offer services, closer to the early very successful countries in tourism sphere, innovation like mobile application, simplified tourist maps and all kind the info important to tourists are very essential to be supplemented in tourism.
Tourist and Client service Development higly depends on the development of the innovative technologies to grow the effectiveness and profitable growth of this business.
In this work is represented and discussed the perspectives of the tourism potential and shown importance of innovative management and info technologies. The influence of tourism sector on the growth of the country’s economics and effective factors interconnections based on the qualitative and qualitative statistical research.