Social marketing and its development in Georgia

The main purpose of my Master’s thesis is to study the possibility of social marketing development in Georgia and the ability to use it in order to solve social problems of society.
For the purpose of conducting social marketing and social problems in the country and presenting social problems in the country, the master's work has analyzed the social problems faced by society.
In the introduction of the thesis is spoken about topics actuality, is given the condition of the problems in the country and are given the solutions.
In the first chapter of the work, is analyzed the essence and significance of social marketing the factors acting on forming a marketing environment.
The second chapter of the Master's Thesis discusses social marketing strategies on the international market and also focuses on societal marketing for societies such as: AIDS and the fight against it, the overweight population and the development and marketing of marketing strategies for its overcoming.
The third Chapter is entirely devoted to analyzing the results of the marketing research.
In conclusions are analyzed the results of the study survey and the practical recommendations which will benefit people who are workings on solutions of social marketing problems if they will be taken into consideration.