ციფრული მარკეტინგის გავლენა ქართულ მედიაზე

The essence of digital marketing is the essence and characteristics of the digital marketing, its role and development stages, which initially formulate modern social media and the study of the interdependence dose of each other. Digital marketing dominance research on social media is particularly important for those companies who are trying to be able to position the market in a short time and financial cost and cover a wide audience more efficient than traditional marketing. The task of the research is to examine the situation in this regard in Georgia and whether the Georgian society and companies are ready to develop social media development trends.
The purpose of the research is to develop new models for companies existing in Georgia that increase the quality and efficiency of their activities in the future.
According to the results of the survey, digital technology and social media are truly the achievements of humanity that can be used to develop efficient models in order to be able to achieve their goals and tasks in the future.